The pandemic has flipped the script of several aspects of our lives, and the cosmetic industry is no exception. An array of new beauty trends have emerged in the past year, which have compelled cosmetics businesses to reevaluate their strategies. Moreover, beauty stocks represented by the Consumer Staples Select Sector ETF (NYSEARCA:XLP) have trailed the…

Beauty stocks are set for a whole new look with industry revenues expected to surpass 2019 numbers this year. For much of 2020, companies in the sector were overshadowed by pandemic headwinds. Limited social events and lower foot traffic in stores meant poor sales and earnings. On the flip side, skincare and personal care products…